Rema Deserves a Grammy: Breaking the Shackles of Music Industry Tokenism. FemiKnows.
The Grammy Awards, music’s biggest night, has long been a benchmark of excellence in the music industry across the globe. However, when it comes to African artists, it seems the Recording Academy has a peculiar approach– one that reeks of tokenism.
Rema, the Nigerian sensation, has been making waves globally with his unique sound, which seamlessly blends Afrobeats, trap, and indie rock, which is evident in his critically acclaimed albums, “Rave & Roses,” and more recently, the groundbreaking “Heis” EP. Having garnered millions of streams, with hits like “Calm Down”, “Ozeba” and “Holiday” topping charts worldwide, Rema is undoubtedly an amazing Musical gem.
The “Heis” EP, in particular, was a masterpiece that pushed the boundaries of Afrobeats and alternative music. Its nomination for Best Global Music Album at the recently concluded Grammys was well-deserved, but the snub that followed was a disappointment, to say the least. The “Heis” sound is more than just a collection of songs; it’s a cultural movement, a reflection of the complexities and nuances of Nigerian youth culture. It’s an album that deserves recognition, not just for its innovative production and Rema’s soulful vocals but for its impact on the music landscape.
Despite his undeniable talent and impact, Rema has yet to receive the Grammy recognition he deserves. This snub is not isolated; it’s part of a larger pattern. The Recording Academy seems to have an unspoken quota – one Grammy per year for Nigerian artists. This tokenistic approach is not only condescending but also undermines the rich diversity and complexity of African music. Our sounds, styles, and stories are not mere novelties to be acknowledged with one award a year; they deserve consistent recognition and celebration.
The Grammy is not our award; it’s a Western institution that has historically overlooked African artists. We should not be satisfied with scraps from the table. African music speaks for itself, with a vibrant, thriving ecosystem that transcends borders and genres.
It’s time for the Recording Academy to rethink its approach to African music. We demand more than tokenism, we demand genuine recognition and respect. Rema deserves a Grammy, not as a symbolic gesture, but as a testament to his innovative artistry and the cultural significance of his music.
The world is listening to African music, and it’s time for the Grammy to catch up. Let’s break the shackles of music industry tokenism and give African artists the recognition they truly deserve.
Congratulations to Superstar Tems on her Grammy Award, Congratulations to every nominated African/Nigerian Artist, producer, songwriter out there. You are well recognized, where it matters, at Home.
FemiKnows.
Entertainment Lawyer.